> product analyst
Analyst background from running a live growth funnel, not a classroom. Real data, real decisions, real cost savings.
Looking for Product Analyst roles where funnel analysis, experiment design, and pricing models are the daily work.
> skills
Analysis
Funnel and cohort analysisGA4Meta Ads ManagerApp Store ConnectTikTok StudioSQLBreak-even and pricing modelingExperiment design
Research
Survey designStructured interviewsCompetitive benchmarkingPrimary market research
Technical
PythonJavaScriptTypeScriptSQLReactFirebasePostgreSQLREST APIs
> experience
Dey Play
Founder, Product Owner and Growth Lead · Remote
- Instrumented GA4, Meta Ads Manager, App Store Connect, and TikTok Studio to run the full acquisition funnel solo, on roughly $360 total marketing spend
- Diagnosed a UGC campaign's zero-submission problem as a broken 4-step entry flow rather than lack of demand, using funnel data, and fixed it by collapsing the flow
- Disproved a suspected retention leak with a saved cohort segment before retiring the wrong health metric
- Modeled the paywall placement decision from first principles: derived a break-even CAC-to-price threshold, tested three gate positions against it, and found a 7x revenue gap between the shipped gate and the correct one
- Audited regional ad delivery data and caught a geo-targeting leak sending up to 65% of one campaign's reach outside Nigeria
- Cut cost per download 60% ($0.31 to $0.12) by re-pricing a creator campaign and paid social on downloads instead of views
AfroRank
Founder and Product Lead · Philadelphia, PA
- Surveyed 200+ prospective students and ran 13+ structured interviews to identify decision gaps against competitor platforms, then used the findings to prioritize MVP features
- Analyzed competitor platforms including Niche to identify gaps, translating research directly into product scope
Bentley Systems
Software Engineer Intern, ProjectWise Web · Philadelphia, PA
- Built and analyzed performance of UI components in React and TypeScript, reducing average load times by 30%
Penn Medicine, Department of Radiology
Software Developer Intern · Philadelphia, PA
- Built core web and database functionality for Centaur, a gamified training platform for radiology residents, incorporating clinician feedback into workflow decisions
> case studies
> case study / product + growth
Dey Play
1,743 downloads, #19 in Cards on the Nigerian App Store, $360 total spend. Solo-built iOS party game from concept to App Store approval.
Read case study
> case study / product + research
AfroRank
University review platform for African students studying abroad. 200+ students surveyed, 10+ person team, concept to MVP in three months.
Read case study