> resume / product analyst

Kelechi Madueke

kacymaduk@gmail.com610 999 6753linkedin.com/in/kelechimaduekegithub.com/kacymadueke

Education

Drexel University

Bachelor of Science in Computer Science, GPA 3.56

Philadelphia, PA

Graduated June 2026

Honors: Anthony and Antoinette T. Caneris Award, Dean's List all 12 quarters, Code2040 Fellow, ColorStack, Rewriting the Code, Girls Who Code, CodePath, ServiceNow NextGen

Skills

Analysis:Funnel and cohort analysis, GA4, Meta Ads Manager, App Store Connect, TikTok Studio, SQL, Break-even and pricing modeling, Experiment design
Research:Survey design, Structured interviews, Competitive benchmarking, Primary market research
Technical:Python, JavaScript, TypeScript, SQL, React, Firebase, PostgreSQL, REST APIs

Experience

Dey Play, Founder, Product Owner and Growth Lead

April 2026 to Present

Remote

  • •Instrumented GA4, Meta Ads Manager, App Store Connect, and TikTok Studio to run the full acquisition funnel solo, on roughly $360 total marketing spend
  • •Diagnosed a UGC campaign's zero-submission problem as a broken 4-step entry flow rather than lack of demand, using funnel data, and fixed it by collapsing the flow
  • •Disproved a suspected retention leak with a saved cohort segment before retiring the wrong health metric
  • •Modeled the paywall placement decision from first principles: derived a break-even CAC-to-price threshold, tested three gate positions against it, and found a 7x revenue gap between the shipped gate and the correct one
  • •Audited regional ad delivery data and caught a geo-targeting leak sending up to 65% of one campaign's reach outside Nigeria
  • •Cut cost per download 60% ($0.31 to $0.12) by re-pricing a creator campaign and paid social on downloads instead of views

AfroRank, Founder and Product Lead

July 2025 to Present

Philadelphia, PA

  • •Surveyed 200+ prospective students and ran 13+ structured interviews to identify decision gaps against competitor platforms, then used the findings to prioritize MVP features
  • •Analyzed competitor platforms including Niche to identify gaps, translating research directly into product scope

Bentley Systems, Software Engineer Intern, ProjectWise Web

March 2025 to September 2025

Philadelphia, PA

  • •Built and analyzed performance of UI components in React and TypeScript, reducing average load times by 30%

Penn Medicine, Department of Radiology, Software Developer Intern

July 2024 to September 2024

Philadelphia, PA

  • •Built core web and database functionality for Centaur, a gamified training platform for radiology residents, incorporating clinician feedback into workflow decisions