> growth / marketing
Ran the entire growth motion for a live iOS app: paid social, creator campaigns, funnel analysis, sponsorships. $360 spent, 1,983 downloads.
Looking for Growth and Marketing roles where decisions are driven by data.
> skills
Go-to-Market and Content
Creator and influencer partnershipsPaid social optimizationUGC campaign designCommunity buildingCultural content strategy
Analysis
Funnel and cohort analysisMonetization and pricing modelingGA4Meta Ads ManagerApp Store ConnectTikTok Studio
Technical
ReactReact NativeFirebaseSQLAble to work directly with engineering on growth features
> experience
Dey Play
Founder, Product Owner and Growth Lead · Remote
- Grew Dey Play to 1,983 iOS downloads and #19 in Cards on the Nigerian App Store on roughly $360 total marketing spend, running the entire paid and organic growth motion solo
- Cut cost per download 60% ($0.31 to $0.12) by re-pricing a creator campaign and paid social on downloads instead of views, then reallocating budget from an 8-video TikTok creator run to owned Instagram paid social
- Diagnosed a UGC campaign's zero-submission problem as a broken 4-step entry flow rather than lack of demand, and fixed it by collapsing the flow
- Negotiated a 5-campus experiential sponsorship down from a published $220-per-campus rate to $145 while securing post-event reporting
- Audited regional ad delivery data and caught a geo-targeting leak sending up to 65% of one campaign's reach outside Nigeria
AfroRank
Founder and Product Lead · Philadelphia, PA
- Built a community of 200+ surveyed students and 13+ interviewees into a founding user base, using direct research to shape the platform's positioning
- Led cross-functional execution from concept through pre-launch, coordinating a UI designer, contracted developer, social media growth lead, and ASA presidents across campuses
Bentley Systems
Software Engineer Intern, ProjectWise Web · Philadelphia, PA
- Worked across product and engineering to ship customer-facing features, translating customer needs into technical execution
Penn Medicine, Department of Radiology
Software Developer Intern · Philadelphia, PA
- Worked directly with radiologists and clinicians to refine a training platform from real user feedback
> case studies
> case study / product + growth
Dey Play
1,983 downloads, #19 in Cards on the Nigerian App Store, $360 total spend. Solo-built iOS party game from concept to App Store approval.
Read case study
> case study / product + research
AfroRank
200+ students surveyed, 16 university communities onboarded, ~180 pre-launch reviews.
Read case study