> resume / growth / marketing

Kelechi Madueke

kacymaduk@gmail.com610 999 6753linkedin.com/in/kelechimaduekegithub.com/kacymadueke

Education

Drexel University

Bachelor of Science in Computer Science, GPA 3.56

Philadelphia, PA

Graduated June 2026

Honors: Anthony and Antoinette T. Caneris Award, Dean's List all 12 quarters, Code2040 Fellow, ColorStack, Rewriting the Code, Girls Who Code, CodePath, ServiceNow NextGen

Skills

Go-to-Market and Content:Creator and influencer partnerships, Paid social optimization, UGC campaign design, Community building, Cultural content strategy
Analysis:Funnel and cohort analysis, Monetization and pricing modeling, GA4, Meta Ads Manager, App Store Connect, TikTok Studio
Technical:React, React Native, Firebase, SQL, Able to work directly with engineering on growth features

Experience

Dey Play, Founder, Product Owner and Growth Lead

April 2026 to Present

Remote

  • •Grew Dey Play to 1,743 iOS downloads and #19 in Cards on the Nigerian App Store on roughly $360 total marketing spend, running the entire paid and organic growth motion solo
  • •Cut cost per download 60% ($0.31 to $0.12) by re-pricing a creator campaign and paid social on downloads instead of views, then reallocating budget from an 8-video TikTok creator run to owned Instagram paid social
  • •Diagnosed a UGC campaign's zero-submission problem as a broken 4-step entry flow rather than lack of demand, and fixed it by collapsing the flow
  • •Negotiated a 5-campus experiential sponsorship down from a published $220-per-campus rate to $145 while securing post-event reporting
  • •Audited regional ad delivery data and caught a geo-targeting leak sending up to 65% of one campaign's reach outside Nigeria

AfroRank, Founder and Product Lead

July 2025 to Present

Philadelphia, PA

  • •Built a community of 200+ surveyed students and 13+ interviewees into a founding user base, using direct research to shape the platform's positioning
  • •Built a cross-functional team of 10+ developers and designers from scratch, recruiting and onboarding without a marketing budget

Bentley Systems, Software Engineer Intern, ProjectWise Web

March 2025 to September 2025

Philadelphia, PA

  • •Worked across product and engineering to ship customer-facing features, translating customer needs into technical execution

Penn Medicine, Department of Radiology, Software Developer Intern

July 2024 to September 2024

Philadelphia, PA

  • •Worked directly with radiologists and clinicians to refine a training platform from real user feedback