Kelechi Madueke

Remote

• •Led Dey Play from concept to launch as a solo founder, owning product strategy, engineering, analytics, and go-to-market for an iOS party game built for the Nigerian diaspora
• •Grew Dey Play to ~2,000 iOS downloads and #19 in Cards on Nigeria's App Store on ~$360 in marketing spend; cut acquisition cost 60%, from $0.31 to $0.12 per download, by reallocating spend based on install economics rather than views
• •Investigated a 33% apparent activation drop-off and found similar repeat usage among completers and non-completers, rejecting a premature UX fix and defining group play within 30 days as the next activation metric to instrument
• •Worked directly against Apple's technical and legal review requirements to navigate an App Store rejection to an approved release, restructuring the payment approach around Guideline 3.1.1
• •Modeled paywall placement against measured unit economics and funnel reach, selecting a mode-level gate reaching 83% of users over an existing gate reaching 12%, with 7x higher projected revenue

Philadelphia, PA

• •Surveyed and interviewed 200+ African students to uncover gaps in traditional college discovery, translating findings around community, belonging, and student organizations into the MVP's review criteria and African Student Association profiles
• •Led cross-functional execution from concept through pre-launch, coordinating a UI designer, contracted developer, social media growth lead, and ASA presidents across campuses
• •Pivoted acquisition from low-response institutional email to direct student-leader outreach after user discovery exposed a channel mismatch; onboarded 16 university communities and generated ~180 pre-launch reviews and 180+ student sign-ups
• •Presented AfroRank to a live judging panel and audience at Drexel's BAIDA Startup Fest pitch competition, placing 4th

Senior Capstone, Drexel University | Philadelphia, PA

• •Owned product requirements, UX/UI design, and frontend development for Virtual Economist, translating Philadelphia Fed stakeholder needs into an AI research experience while building its vector-search and database functionality
• •Integrated product experiences with a multi-agent AWS Bedrock architecture that routes natural-language queries across housing and market agents and grounds responses in live Census, HUD, FRED, Zillow, and market data
• •Iterated product priorities in weekly stakeholder reviews with the Philadelphia Fed, turning feedback into implementation decisions

Philadelphia, PA

• •Built accessible, high-performance UI components for ProjectWise Web, part of Bentley's ProjectWise platform used by 46 U.S. state DOTs, reducing average load times 30%
• •Worked across product and engineering to ship features from customer requirements, and presented technical progress and implementation decisions to broader stakeholders

Philadelphia, PA

• •Built web and database functionality for Centaur, a gamified medical education platform, working directly with radiologists and residents to translate user feedback into iterative product and UI improvements